Unveiling to you Seroeni in Gandaria City, Jakarta, which is one of the hardest existing layouts that IOOR Studio had reimagined into a head-turner Modern Peranakan restaurant. Seroeni takes its name simply from the seruni flower, which many of us may be more familiar with chrysanthemum. They serve people from very wide demography with a heartwarming Peranakan cuisine. Seroeni incorporates traditional and modern dishes, taking it to a whole new level of Malay-Chinese heritage culinary.
IOOR Studio composed the warm, transitional, and enchanting ambiance through the colors of its brand identity, navy blue and a touch of gold. As for the decorations, we bring modern chinoiseries embellishment into play and also yellow seruni flowers as the earmark of Seroeni’s brand identity.